Magento

Magento is a full-featured open source ecommerce platform that comes in several different versions from the community edition to the enterprise edition.

Working with Magento we often develop bespoke Magento modules, custom templates and styling to create a tailored solution specifically matched to your requirements.

Front-end site functionality supported by Magento

Magento has a large feature set, supporting a lot of the ecommerce functionality that you would expect from a modern ecommerce store, including:

• Product category pages, with options to filter products based on custom product attributes such as colour, size, brand etc.
• Product search, with options to filter products as above.
• Flexible product pages, supporting multiple zoom enabled images, cross-selling, up-selling and related items.
• Flexible promotions and discounting system, supporting discounts such as: buy product A get product B free, x% off orders over £Y, £x off orders over £Y, free shipping, promotion codes.
• Shopping cart with add/remove/update products and quantities, recommended products.
• Simple checkout process, supporting multiple payment providers such as Paypal, SagePay and Google checkout.
• Customer account management, allowing customers to view their order history, track their recent orders, update their information and manage multiple addresses stored against their account.
• Multiple delivery options, with prices optionally based on weight, order value or number of items.
• Product wishlists.
• Product reviews and ratings.
• Support for international shipping, multiple sites and multiple currencies.
• RSS feeds for latest products and offers.
• Integration with Google Analytics.

Administration functionality supported by Magento

Magento has a secure web based administration system which allows multiple users to log in and administer the ecommerce store. This allows the management of products, reviews, orders, customers, discounts and promotions. Magento also has a simple CMS system that allows editing of site content without requiring a full-fledged CMS platform.

The Magento administration includes the following functionality:

• Administering categories and products, including basic product information, pricing, custom attributes, meta data, images, stock levels, related products and reviews
• Manage customers including viewing customer orders, baskets, addresses, reviews and wishlists
• Allow customers to be assigned to different customer groups allowing segmenting of customers
• Manage promotions and discounts
• Managing newsletter lists and sending newsletters
• Manage orders and sales
• Basic content management
• Sales reports and analytics
• Integration with Google Base/Merchant centre